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Here's an excerpt from the book's Chapter 5
Chapter - 5 Staging With A Purpose.
Staging is the act of sprucing and setting up a home to make it as visually appealing as possible to a prospective buyer. Creating an eye appealing home - one that potential buyers can envision themselves living in dash is the best investment in the sales effort.
Sellers often fail to take advantage in this regard as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home.
This strategy is effective in any market, in any type of home property being listed. It applies equally to single family homes, apartments, townhouses, and condos. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money.